Alex Murphy Worsley, Greater Manchester

Company Name

Bill Blett Marketing Communications (Marketing and Advertising)

Position Held

Marketing Communications Consultant- Independent Contractor

Dates

0000 - Present

Details

Marketing Communications and Management Media campaign development

•Plan and execute national, multi-center, medical device, trial-participant recruitment, direct-response advertising campaigns
•Research, evaluate, recommend and implement media options (Broadcast television, radio, cable television, national cable infomercials, in-store signage/display, promotional item and point-of-purchase advertising)
•Maximize budget efficiency, reconcile billing
•Creative and copy consulting and composition, within regulatory guidelines

Company Name

Fox Entertainment Group- KMSP/WFTC-TV (Entertainment)

Position Held

Account Executive

Dates

0000 - Present

Details

Presented and closed advertising and promotional platforms on station website; achieved 200% online/internet budget Conceived, presented, closed and executed first-ever, multi-level, co-op program for Minnesota Twins baseball programming Key account categories: QSR, Education, Event/Entertainment, Insurance Format: FOX and MyNetwork affiliates

Company Name

Dex Media, Inc. (Marketing and Advertising)

Position Held

Marketing Consultant

Dates

0000 - Present

Details

• Maximize SEM (Google, Yahoo and Bing) internet (Websites, Mobile, SEO, IYP, social media) and print advertising to new and existing customers.
• Consult with customers, assess specific needs, utilize market intelligence research to provide targeted solutions that produce measurable, advertising results and ROI
• Develop client creative message for online, mobile and print applications
• Create and present customized advertising proposals that are consistent with business objectives and messaging strategies
• Leadership Development Council
• Key Account Categories: Medical, Legal, Service