Alexandrina Hadzhiyska London, Greater London

Company Name

MLAB (Internet)

Position Held

Executive Producer of The Investor Conference

Dates

0000 - Present

Details

The Investor Conference is an initiative of MLAB, which aims to put in one place all the best start-up companies and all the best investors, to create a sustainable ecosystem around them, offering mentorship opportunities and sessions with business leaders, as well as bringing top industry speakers to the stage, to share powerful insights and ideas. It is a week-long event, which starts with four days of workshops, followed by two days of conference. At the end of the event, we are hosting a gala dinner to present the Global Investor awards, which aims to honour the generosity of powerful influencers to the development and sustainability of entrepreneurship.Key Responsibilities:  On-going project management of the Investor Conference: o Responsible for the recruitment of all speakers, investors, start-up mentors, start-ups and visitors at the conference – communicating with stakeholders at all levels of seniority and pitching the conference at the appropriate level o Liaising with various stakeholders such as designers, media and PR partners and managing in order to ensure the brand and marketing strategies are executed o Responsible for the on-going event planning and the management of all logisticso Social media presence – creation and on-going management of the conference’s presence on key social media platformso Marketing & Website management – responsible for updating the website and all marketing materials Active participation in building the MLAB and Investor Conference brand Liaising with the media, writing press releases, letters to attendeesAbout MLABMLAB is a young and fast growing global start-up, focused on building the next generation of web, mobile, and enterprise apps. We help businesses and brands through planning, integration and deployment of technology, regardless of the platform, protocol or device.

Company Name

CrumbTrail (Information Technology and Services)

Position Held

Marketing Director

Dates

0000 - Present

Details

CrumbTrail is an upcoming iPhone app that will help users manage their contacts better, based on where and when they met someone and how they want to remember them. It's how you know who you know!!Key responsibilities:- Creation and execution of the marketing strategy for the UK market - Conducted SWOT & PESTEL analysis to determine positioning strategy- Identified primary and secondary target groups- Created brand activities (university grasroot campaigns, branding activities on campuses) to engage with prospective users - Content Creator for the social network presence of CrumbTrail App

Company Name

CRM Idol (Higher Education)

Position Held

Intern

Dates

0000 - Present

Details

Key Responsibilities: Responsible for background screening of participants and ensuring that all meet the participation criteria Part of a Media Committee, which aims to raise awareness of the project  Coordination between contestants and judges