Ashley Millwaters

Position Held

Marketing and Communications Coordinator

Dates

0000 - Present

Details

Marketing and Communications Coordinator, Liverpool John Lennon Airport, Speke November 2014 - present Achievements and responsibilities : Achieved a greater online presence and engagement with social media. Using effective copy writing skills I have improved e-mailer open rates by 800% with a 10% increase in sales through CTAs. Introduced a blog improving the awareness of new routes and current destinations. Working with local press, radio and TV activities to drive the airports awareness. Managing the airports advertising opportunities for airlines and commercial partners. Account managing airlines and commercial partners, creating quarterly marketing plans. Managing external marketing communications activity in support of the delivery and implementation of the airports marketing and communications plans. Assisting with the visibility and revenue objectives of Liverpool John Lennon Airport through the implementation of marketing, PR and communication activities. Ensuring the overall branding and strategic objectives of the airport are met. Working collaboratively with the Commercial and Aeronautical teams, to drive the airports awareness. Arranging and coordinating events, trade shows and conferences Tactically working to tight deadlines in the busy and fast paced airport environment.

Company Name

Cresta World Travel

Position Held

Marketing Coordinator

Dates

0000 - Present

Details

Marketing Coordinator ?Marketing Executive July 2014 , Cresta World Travel, Altrincham March 2010 - November 2014 Achievements and responsibilities : Devised and implemented a fresh website taking it form concept through to production. Rewarded by an international airline for my creative input on designing joint campaign material. Achieved brand awareness on a supplier framework through the use of marketing campaigns. Devised and implemented internal quarterly communications for employees. Implemented social networks for the business, taking social media from talk to action. Responsible for tracking return of investment and analysing different target market segments. to maximise awareness of the brand though all communication channels from design to print. Supported the executive teams to plan and execute marketing campaigns and maximise profits. Managed online campaigns and keeping up To TILL copy on websites and social media. Coordinated and representing at corporate events, trade shows and conferences. Created powerful and effective PowerPoint presentations and offline presentation material. Devised and implemented press releases, newsletters, flyers, posters raising brand awareness. Managed efficient design and print campaigns with media, print and web agencies. Collated information to produce effective material for campaigns. Liaised with internal departments to ensure continuous improvement of marketing communications Supported the growth and development of new channels and organising market research.

Company Name

Diamond Travel

Position Held

Marketing Coordinator and IT Support

Dates

0000 - Present

Details

Implemented yearly marketing plans. Marketing Coordinator and IT Support, Uniglobe Diamond Travel, Warrington September 2007 - March 2010 Achievements and responsibilities : Designed and implemented a successful company information brochure. Responsible in the development of new and improved channels and future marketing technologies. Created and implemented a new look luxury travel brochure with a high impact brand identity. Developed and implemented newsletters and press releases. Built excellent working relationships with customers and suppliers. Monitored brand awareness ensuring guidelines and marketing budgets were adhered to. Lead the development and implementation of marketing and communication campaigns. Researched new directions in technology including web design and other internet marketing tools.

Company Name

Diamond Travel

Position Held

IT Support

Dates

0000 - Present

Details

Liaised effectively with all departments to ensure continuous improvement of marketing communications and campaigns. Creative Design and IT Support, Uniglobe Diamond Travel, Warrington/Manchester August 2004 - September 2007 Achievements and responsibilities : Implemented an improved up To TILL customer database for monthly newsletters. Devised a monthly newsletter taking it from design to print. Created and implemented effective seasonal window displays to increase retail footfall. Responsible for producing a window display yearly plan including purchasing and sourcing material. Liaised effectively with retail staff in creating seasonal window posters and offers. Responsible for creating presentations using PowerPoint. Liaised effectively with brochure printers in designing the yearly departmental brochures. Implemented both internal and external communications. Supported the IT manager to assist colleagues with software or PC issues that arose. Responsible for the maintenance of all printers and fax machines.