Ben Hayward London, Greater London
My Qualifications
College/University
Google Squared
Year(s)
-
Subject(s)
Google Squared Digital Marketing Qualification (Digital Marketing)
College/University
Cambridge University
Year(s)
-
Subject(s)
Master of Philosophy (MPhil) (Business Administration and Management, General)
My Experience
Company Name
O2 (Telefónica UK) (Telecommunications)
Position Held
Partnerships Lead
Dates
0000 - Present
Details
I am currently in O2's Digital Excellence team, driving sales strategy & execution through both the performance marketing channel and new digital partnerships.This includes driving PPC affiliate activity, re-targeting and prospecting implementation and experience managing content partners, key publisher and network relationships and technology solutions such as tagging and data feeds.In digital partnerships I have experience project managing the build of e-commerce platforms such as O2's eBay shop, online sales forecasting and budgeting, lead generation via both online and outbound call strategies, member-get-member solutions and working with loyalty marketing agencies for Lloyds Banking Group.
Company Name
O2 (Telefónica UK) (Telecommunications)
Position Held
Head of Affiliates
Dates
0000 - Present
Details
Member of of O2's Digital Capability team in Direct Response
Company Name
O2 (Telefónica UK) (Telecommunications)
Position Held
Affiliate Marketing Manager
Dates
0000 - Present
Details
Affiliate Marketing Manager for O2 UK from September 2012.
My Skills
- Account Management
- Training
- Recruiting
- Presentations
- Digital Marketing
- Advertising Agency
- Affiliate Marketing
- FMCG
- Social Media
- PPC Bid Management
- Social Media Marketing
- Advertising
- Sales Management
- Online Lead Generation
- Management
- Brand Management
- Brand Development
- Marketing
- Salesforce.com
- Mobile Devices
- Marketing Management
- E-commerce
- Sales
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