Laine SeatonPhoenix, Arizona Area

Company Name

Environmental Fund for Arizona (Nonprofit Organization Management)

Position Held

Executive Director

Dates

0000 - Present

Details

Responsible for managing and growing a statewide nonprofit alliance of 28 environmental & conservation organizations. Core responsibilities include board development, relationship management & member services, marketing/communications, public outreach, volunteer management, new business development, and fundraising.EFAZ's mission is to collectively raise awareness, involvement, and financial support to help further the critical work of our member organizations which include:Wildlife RehabilitationHabitat and Watershed RestorationWater ConservationSustainable Land ManagementParks & Public LandsSmart GrowthClean Energy & TransportationNative PlantsRecyclingEnvironmental Education...and moreLed EFAZ past the $1M mark in workplace giving donations since 2001.Brought EFAZ to the next level of maturity in terms of strategic visioning & planning, infrastructure, board development, volunteer development, fundraising, marketing, communications, community awareness, and relationships with member groups, corporate, and government partners. Grew business & government partnerships by 60% - including City of Phoenix, City of Tempe, Boeing, Raytheon, and DMB Associates, among others. Have grown workplace giving donations by 10% from 2011-13.Recreated EFAZ's brand in the marketplace and have significantly built their 'brand equity' through growing a constituency and network of stakeholders, supporters, and community leaders - growing from zero to 800 in 24 months via networking, SEO, PR, and social media. Grew website's Unique Monthly Visitors from 73 to 900 - an increase of 1,133%.

Company Name

Sonoran Institute (Nonprofit Organization Management)

Position Held

Development Manager

Dates

0000 - Present

Details

Worked with a newly-established development team across five Western U.S. states. Responsible for donor cultivation and acquisition in Phoenix-Metro and Flagstaff areas. Managed a portfolio of 500 prospects and donors for qualification, cultivation, and solicitation.

Company Name

Park&Co (Marketing and Advertising)

Position Held

Account Executive

Dates

0000 - Present

Details

Managed complex marketing campaigns for public and private sector clients in government, utilities, and non-profit industries. Developed comprehensive client communication plans detailing situation analysis, competitor profiles, target audiences, challenges/opportunities, unique selling proposition, and campaign goals, objectives, strategies, and tactics.