Louise Kilburn Manchester, Greater Manchester

Company Name

Zool Digital UK LTD

Position Held

Head of Content

Dates

0000 - Present

Details

I am a well-organised and experienced Content Manager who is establishing, growing and managing all the content that is produced for Zool's diverse customer base. I manage a small team, and play a vital role in developing the content offering of the business. I have strong strategic planning and copywriting skills (for both online and offline channels), and am able to produce and manage clients'content strategies too.My responsibilities include:* Managing and building the content division ensuring all content is grammatically correct, effective and meets the brief and objectives. * Liaising with clients to identify, establish, produce and manage their online and offline content strategies. * Ensuring clients' content plans are implemented and objectives achieved. * Identifying new opportunities for growth within existing client accounts

Company Name

Love Copywriting

Position Held

Freelance Copywriter & Social Media Manager

Dates

0000 - Present

Details

Digital Marketing Strategist who has worked with fashion, lifestyle and publishing brands.I have experience leading communication strategies in the fashion, retail, lifestyle & publishing sector. I can offer a broad depth of experience in content strategy and content creation on multiple social media platforms. This experience includes brand voice,and narrative integration on all platforms. My work has also included e-commerce website rebuilds and relaunches. This includes SEO, Analytics work and re-writing of content. I have also created and managed design, strategy and content creation on multiple client Wordpress blogs. I have also spearheaded blogger outreach campaigns including community development, outreach, and public relations.

Company Name

Headen & Quarmby (UK) Ltd

Position Held

Head of Social Media

Dates

0000 - Present

Details

I am responsible for the day-to-day management of Headen & Quarmby, Kinky Knickers and Ella & Me social media accounts across Facebook, Twitter, Instagram, and Pinterest. I manage the planning and the execution of social media content across the platforms and exhibit command over each brand's voice online.The role includes:* Creating and leading the social media strategy integrating this into wider marketing activity and campaigns. * Developing on brand engaging content across different social media channels and maximising distribution of content. * Monitoring, measuring and reporting social media activity and interaction, and reviewing and recommending different benchmarking tools. * Holding responsibility for social advertising spend and run campaigns and promotions to deliver ROI.