Louise Kilburn Manchester, Greater Manchester
About Me
Helen
My Qualifications
College/University
Parrs Wood High School
Year(s)
-
Subject(s)
(Fashion and Fabric Consultant)
College/University
The Manchester Metropolitan University
Year(s)
-
Subject(s)
BSc (HONS) (Clothing Marketing & Distribution)
My Experience
Company Name
Zool Digital UK LTD
Position Held
Head of Content
Dates
0000 - Present
Details
I am a well-organised and experienced Content Manager who is establishing, growing and managing all the content that is produced for Zool's diverse customer base. I manage a small team, and play a vital role in developing the content offering of the business. I have strong strategic planning and copywriting skills (for both online and offline channels), and am able to produce and manage clients'content strategies too.My responsibilities include:* Managing and building the content division ensuring all content is grammatically correct, effective and meets the brief and objectives. * Liaising with clients to identify, establish, produce and manage their online and offline content strategies. * Ensuring clients' content plans are implemented and objectives achieved. * Identifying new opportunities for growth within existing client accounts
Company Name
Love Copywriting
Position Held
Freelance Copywriter & Social Media Manager
Dates
0000 - Present
Details
Digital Marketing Strategist who has worked with fashion, lifestyle and publishing brands.I have experience leading communication strategies in the fashion, retail, lifestyle & publishing sector. I can offer a broad depth of experience in content strategy and content creation on multiple social media platforms. This experience includes brand voice,and narrative integration on all platforms. My work has also included e-commerce website rebuilds and relaunches. This includes SEO, Analytics work and re-writing of content. I have also created and managed design, strategy and content creation on multiple client Wordpress blogs. I have also spearheaded blogger outreach campaigns including community development, outreach, and public relations.
Company Name
Headen & Quarmby (UK) Ltd
Position Held
Head of Social Media
Dates
0000 - Present
Details
I am responsible for the day-to-day management of Headen & Quarmby, Kinky Knickers and Ella & Me social media accounts across Facebook, Twitter, Instagram, and Pinterest. I manage the planning and the execution of social media content across the platforms and exhibit command over each brand's voice online.The role includes:* Creating and leading the social media strategy integrating this into wider marketing activity and campaigns. * Developing on brand engaging content across different social media channels and maximising distribution of content. * Monitoring, measuring and reporting social media activity and interaction, and reviewing and recommending different benchmarking tools. * Holding responsibility for social advertising spend and run campaigns and promotions to deliver ROI.
My Skills
- Wordpress
- SEO
- Social Media
- Social Media Marketing
- Copywriting
- SEO copywriting
- Content Writing
- Customer Relations
- Public Relations
- Online Marketing
- Online Communities
- Online Video
- Fashion Writing
- Fashion Retail
- Fashion Marketing
- B2B
- B2C
- YouTube
- Magazines
- Innovative Thinking
- Brand Development
- Blogging
- Blog Management
- Online Content Creation
- Blogging Software
- Fashion
- Email Marketing
- Editorial
- Web Analytics
- E-commerce
- Web Content
- Publishing
- Marketing
- PPC
- Digital Strategy
- Video
- Photoshop
- Blogger
- Digital Marketing
- Brochures
- Google Analytics
- Content Management
- Affiliate Marketing
- Newsletters
- Brand Awareness
- Proofreading
- Editing
- Content Strategy
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