Simi Mohan Harrow, Middlesex

Company Name

HereandNow365 UK (Marketing and Advertising)

Position Held

Media Planner and Account Executive-UK Ethnic Market

Dates

0000 - Present

Details

As a Media Planner:Day to day monitoring of the campaign, providing monthly consumption reports,understanding the demographics and behavioural dynamics of the ethnic market relevant to the specific client. Putting together the best mix of media Integrating Television, Outdoor, Digital, press and radio for generating high ROINegotiating the best rates and implementing the most targeted sponsorships for clients Significant Highlights:
•For the financial clients –DVK and State Bank of India -Created a tailored partnership with the Indian version of Who wants to be a millionaire (Kaun Banega Crorepati) securing naming rights for DVK and having State Bank of India as associate sponsor to highlight the association such clients can have with the show.
•For the food client Patak helped create and implement a fun and amusing Television property- Kuch Khatta Kuch Meetha on UK ethnic television platforms and re-established through online presence on YouTube by making viral the Patak 3-2-1 cooking video gathering up to 2500 views in just two weeks.
•Created an extensive and bespoke Media Mix Plan for the client HDFC Home Loans UK for their property show-India Homes Fair 2013, also roping them in as an associate sponsor for the Indian version of American Idol(Indian Idol for kids) resulting in huge ROI in terms of targeted attendees with profiles in sync with our targeted media plan
•State Bank of India-Tailor-made a greetings package for the client with specific Indian channels in the UK highlighting the association of the client SBI with specific Indian festivals to create brand differentiation. Acting as Account Executive for the client Nestle in managing, planning , executing and reporting on the Research project for their brand Maggi to study the market trends and consumer behaviour in the UK ethnic market for South -Asian, South- East Asian and Afro-Caribbean market . I led the project successfully reporting directly to the Account Director.

Company Name

Bollywood Post (Marketing and Advertising)

Position Held

Marketing Business Development Coordinator

Dates

0000 - Present

Details

Acting as a contractual Marketing co-coordinator and Business development manager for six months for the newspaper Bollywood Post that highlighted the latest Bollywood News catering to the South Asian- ABC target audience in the UK.This newspaper was newly launched and I had the challenging role of marketing and selling to the relevant audience. We efficiently narrowed down the target audience into specific categories as National spending Clients, Media Groups, Fashion food industry to create an effective clientele.Job description:1. Space selling 2. Client and agency interaction for new Business-Communicating effective proposals to Ad agencies, Media Groups and corporate clients3. Establishing business network with corporate clients for repeat business & long term customer relationships4. Promoting Bollywood Post as a Brand; suggesting creative and innovating ideas to clients to generate additional revenue.5. Marketing the newspaper through tie-ups with South Asian events.6. Interaction with Ad agencies, Media groups and Corporate Clients for new businessSignificant Highlights:1. Creating festival specific campaign during Ramadan and Diwali giving special packages to the client.2. Tie-up with HDFC –India Homes Fair

Company Name

Sony Entertainment Network UK (Marketing and Advertising)

Position Held

Media Sales Executive

Dates

0000 - Present