Tatiana Bashmachnikova Greater New York City Area

Company Name

Havas Worldwide Moscow (Marketing and Advertising)

Position Held

Account Manager

Dates

0000 - Present

Details

Responsibilities: - Communication strategy development and presentation in cooperation with Strategic planning department- Regular Competitive reviews and Brand promotion reviews compilation and presentation in cooperation with Strategic planning department- ATL projects management from initial Client’s brief to execution and delivery on air (TVC, OOH, radio, press, digital, POSM), both local creative development and creative adaptation- Day-to-day communication with Client (local and global), Media and Digital Agencies, Publishing Houses and Havas Worldwide Network (BETC)- Creative ideas presentation to Client- Coordination of internal day-to-day work between Agency’s key departments- Cost estimates approval and payments control, timings control, contracts negotiationClients:- PSA Peugeot Citroën, the second-largest Europe-based automaker (brand – Peugeot)- BNP Paribas, Europe's leading consumer credit player (brand - Cetelem bank)

Company Name

GN Interpartners (Marketing and Advertising)

Position Held

Account Manager

Dates

0000 - Present

Details

First started as Junior Account Manager and after a year was promoted to Account Manager.Responsibilities: - ATL projects management from initial Client’s brief to execution and delivery on air (TVC, OOH, radio, press, POSM), mostly local creative development- Day-to-day communication with Client's Central office and branches (about 40 at the time), and Media agency- Creative ideas presentation to Client- Coordination of internal day-to-day work between Agency’s key departments- Cost estimates approval and payments control, timings control, contracts negotiationClients:- Media-Saturn-Holding GmbH, largest retailer of consumer electronics in Europe (brand – Media Markt)- Molson Coors, world's seventh largest brewer by volume (brand – Coors Light)- Shopping Mall ‘VEGAS’

Company Name

Aegis Media (Marketing and Advertising)

Position Held

Media Planning Intern

Dates

0000 - Present

Details

Responsibilities: - Presentations development- Calculating main media planning indicators- Media plans development