PR should really be PRO, as in public relations officer. It’s a job for the outgoing, someone who can keep a big-name brand in the public consciousness or take a start-up and help them fly into public view.
PRs use the media to get to the masses. It’s all about raising awareness through column inches or internet exposure that goes viral. Read More
Graphic designers are the go-to guys when people need striking visuals, be it for brochures, marketing materials or products.
It’s a creative job with rather more workaday aspects thrown in. The best graphic designers mix creativity with practicality – to get on in the job you’ll need to be a good communicator and listener, very organised and excellent at time management. Read More
Account managers work in advertising or digital/direct marketing, taking control of an advertising or marketing campaign.
It’s a creative role, but also a resolutely commercial one. You’ll need to be able to budget and delegate just as much as you’ll brief designers and inspire clients. Read More