Product Manager – Job Description
A product manager is responsible for the overall planning and development of a product’s marketing strategy. It’s a job where keeping the customer happy keeps the client happy.
Day-to-day tasks involve researching both a product and its market, checking the success of a campaign and also the effectiveness of rival products and their marketing strategies. Overseeing the development of existing and new products and seeking out potential new clients is also part and parcel of the job. Read More